There's a new Scandinavian start-up, with historically Scandinavian branding, on the market, and it's set to kick off flights in the summer of 2022.
Norse Atlantic Airways will be a low-cost, long-haul airline, aiming to take over from Norwegian Air after the established airline stopped its own long-haul routes earlier this year.
The Vikings were crossing half of the Earth on their longships before long-haul travel was in. They sailed to Africa, Asia, and North America, making their presence known in often notorious ways.
Their raids, some more brutal than others, ensured that they weren't remembered with high accolades in the centuries after the Viking Age (which ended in the 11th century). So while Christian, Middle Ages-era Europe probably wouldn't have been quick to hop on the Viking brand train, our modern-day perception of the early Scandinavian sailors is much more positive.
For the most part, our society views the Vikings as ingenious and passionate – which is why Viking branding would be used by a company trying to draw in customers today.
One particular source of inspiration for Norse Atlantic Airways is the Oseburg Ship, a beautiful Viking longship made of oak carved into detailed depictions of animals. The Oseburg Ship, which was buried with a member of the Viking equivalent of aristocracy, is the inspiration behind Norse Atlantic's logo. The logo will be featured on each of the airline's planes.
Already eager to book a flight on a Viking-branded airplane?
You'll be able to do so in 2022. While Norse Atlantic was initially set to launch in 2021, the start date has been moved to the summer of 2022 due to continued COVID-prompted global travel restrictions.
With a fleet of 15 Boeing 787 Dreamliner airplanes (featuring a service-inclusive Premium Class and an Economy Class), the airline expects to fly between six cities. These are Oslo, London, Paris, Fort Lauderdale, Los Angeles, and New York.
As for tickets, they're set to go on sale about three months before the first route begins.
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